At last week's SVP Cincinnati Innovation and Inspiration night, the guest speaker said "The data helps us view things more deeply". Spoken just like a statistician who loves to wallow in the data (you get the image). Lately I've been helping Jenna with her college statistics course - reminding myself of the good, the bad, and the ugly of data.
I had to chuckle when we covered the lurking variable - also known as the confounding factor. This is the beginning of understanding a false positive (Type I error). The erroneous conclusion that a variable is dependent on (and in relationship with) an independent variable.
Sound confounding? Dive deeper.