At last week's SVP Cincinnati Innovation and Inspiration night, the guest speaker said "The data helps us view things more deeply".  Spoken just like a statistician who loves to wallow in the data (you get the image). Lately I've been helping Jenna with her college statistics course - reminding myself of the good, the bad, and the ugly of data.  
I had to chuckle when we covered the lurking variable - also known as the confounding factor.  This is the beginning of understanding a false positive (Type I error).  The erroneous conclusion that a variable is dependent on (and in relationship with) an independent variable.  
Sound confounding?  Dive deeper.
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