Rick talks about being winsome...... What? Never heard that word.
Winsome - generally pleasing and engaging often because of a childlike charm and innocence < a winsome smile >
Fast forward if to 22:27 (Twenty Two Minutes into the speech). "We must face attackers with joy and winsomeness". WOW - that is quite the weapon. A smile. He follows that up with the quote: "You are never persuasive when you are abrasive .... Are you more interested in making a point or a friend".
So start today - Build a Winsome Bridge with your smile!