I met with A.S. yesterday and our conversation immediately went to the topic of fundraising. It's on my mind after Crossroads just finished their "All In" campaign and raised over $85 Million (yes that is million).
A.S. sent me an article by Jerold Panas : "The 60 smartest things you'll ever hear about fundraising". It was #28 - Statistics tell; Stories Sell that spoke so clearly to me. Crossroads definitely can show the numbers - food pounds delivered, Go Cincinnati hours, mission trips, women saved from sex slavery, sponsored Nicaraguan children, baptisms, man camp participants, etc.- all just statistics.
Yet it was the stories and testimonials of change that created a visceral giving feeling in others. In corporate terms - the Stories Sell. I naturally passed on this article to the SVP Cincinnati Full Throttle membership drive team members. We are educating our partnership on the skill (and privilege) of being an "Artful Asker". I was moved by Douglas Lawson's article titled the same which defines "Philanthropy as the mystical mingling of a joyful giver, and artful asker and a grateful recipient'.
So - tell your stories first.... but have your statistics to back them up