Sunday, November 1, 2015

To Shave or Not to Shave

Ellen still has the trump card on my facial hair.  When I asked her the other day if I should shave, she said, "Dad, November is no shave month - so at least you must keep it during November.  So that is the excuse I use now for the  few remaining people in my network who have not seen my new look.

I was wondering if Movember is the same as No Shave November and discovered they are different.  Both promote health - Movember is broadly Men's Health and No Shave November - American Cancer Society.

It's a great branding and awareness concept - but what's the stubble's edge (show me the money)?
Movember requests donations to their foundation.  No Shave November asks that the savings of shaving materials during November be donated to the American Cancer Society.
Can this branding even come close to the October pink ribbons of Women's Breast Cancer that started in 1991 with the Susan G. Komen Foundation?  These two men's health awareness similar campaigns started in 2003 and 2004 respectively - so they are 12 years behind.
So as men decide whether to participate - November will be a question of:
 "To shave or Not to Shave". 

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