"Say less than you need to .... People don't need to know everything - only what is important to them". This was a great discussion during the breakout session on branding and storytelling at the SVPI conference over the weekend. We were all challenged to come up with our six (yes only six words) story - in essence a laconic story line.
The word "laconic" entered my vocabulary when I was reading a book on vocabulary "Word Power made Easy" describing President Coolidge's laconic nature. A young poet/journalist (Dorthy Parker) was sitting next to him at a banquet, so the story goes and turned to him mischievously. "Mr. Coolidge", she said, "I've made a bet against a fellow who said it was impossible to get more than two words out of you". "YOU LOSE" Coolidge rejoined simply.
So what is my six word story? Find lifelong friends at SVP Cincinnati.