'By the way, what font are you using? It looks great" - was in an email I received.
And for a technical guy like me - I have NO IDEA the font I am using nor was it a conscious decision. In fact I am font ambivalent. This could be a bad thing - Paul Heagen, a Vistage buddy and expert Communications consultant, pointed out to me that many Powerpoint presentations are even MORE BORING because of the standard fonts used.
I did compose one of my Christmas letters with a particularly named font as a hidden message one year - but aside from that instance, I just use whatever was cloned from the document I started with or is globally selected for the software I am using.
I do pay attention to the size of the letters as my eyesight degrades. But there are many variables - size, color, boldness, white space, uppercase - lowercase.
So the perfect font is...................Calabri 11 pt blue