Ellen and I went to the Verizon store to procure a phone for her. It was her reward for trying out and making the tennis team. As the rep approached the 5 (and only 5) phones available that require no data plan, Ellen's expresssion was evident - these were all "loser phones". As I began inquiring about the difference in the phones she immediately began perusing the 20-30 different model "smartphones".
All of those smart phones REQUIRE the data plan (at $30/mth). This is the cell phone's conspiracy to get each subscriber in a family to pay an extra $30/mth (since there are no family plans for internet access). So it was a big decision for Ellen. I told her I would only pay for what the "loser phone" plan and phone - she would have to anne up for any additional costs.
It was a tough decision - but Ellen made her choice - the i-phone which really means i-payalot.