I liked the term "Frugal Fatigue" in the article announcing March retail sales on Thursday last week. I think I was experiencing that last week as I shopped the isles of Sams Club - Frugal Friendly Frontier. Sometimes the urge to buy overpowers the need - impulse kicks in and retail sales go up.
I think this behavior mirrors the emotional swings of investing in the stock market also. How long can cash sit on the sideline earning nothing? All the "talking heads" were predicting a bounce back down as the Dow hit the 11,000 resistance level but March returned a 5.9% increase on the S&P (and April already up 2.1%). Cash Fatigue is building up even more.
So we buy something - anything to exercise our wallet.