Thursday, December 24, 2009

Re-Carding

Have you ever got the same design Christmas Card two years
in a row from the same person?   Yes that
is what I call re-carding.  Or a
Christmas letter on the same stationary again – yes you got it -  re-sheeting.
Or how about those Christmas cards with the printed name and
the computer address label – that’s feeling real special. And then there is my
real pet peeve – getting the card with only the children’s pictures - a single photo sheet - no note, no signature.   Hey -
I want to see you – get in the shot!
Take a look at all the Christmas cards you received this
year.  What’s the best looking card, most
innovative, most funny,  etc.  We should have an Oscar awards for Chistmas
Card Design.  That sould eliminate the
recarding.
With the price of postage at 44 cents and rising, the budget
for Christmas Cards is getting squeezed.
As you create the note, letter and stuff the envelope how much time is
really spent per card?  And for those
received you need to spend time to read them and admire the design.  We must be talking about a billion dollar
activity.
So how many cards do you send out and how many did you
receive?
 Are you a net card
gainer or loser?  Remember to report that
on your taxes as a short term capital gain or loss.

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